In it’s third straight year, The Allstate Foundation and it’s partner Hello Sunshine approached Vox to help produce impactful content focused on domestic abuse awareness. I had a privelege of playing a small part in the campaign animating two videos: one on the racial wage gap and the other on financial domestic abuse.
Being conscious of the subject matter, the motion needed to always highlight the subjects of the story and never over shadow. And while the tone is heavy, I strove to keep energy up and toward the optimism at the center of the message.
Client: The Allstate Foundation & Hello Sunshine
Studio: Vox Creative
Executive Producer: Daniel Littlewood
Design: Ashlie Juarbe
Motion Design: Louis Hamwey