“Runner’s High” is a term to describe the euphoric feeling runners get from endorphins being released in their body. On Running came to Vox Creative to make an explainer that would help people understand the science behind the sensation. Playing off the idea of “euphoria”, I kept the animation floaty and light in line with the 70’s inspired psychedelic design.
Client: On Running
Studio: Vox Creative
Executive Producer: Daniel Littlewood
Creative Direction: Roberto Dume
Design: Ashlie Juarbe
Motion Design: Louis Hamwey