During the pandemic, retail stock trading was at an all-time high, but few understood the complexity of what they were doing. Public.com knew Vox Creative was the right partner to help explain this very dense topic.
I wanted to begin the video with a deluge of speed and chaos, showing the back-end of how the money moves and works it’s way from one hand to another. This is all to set up the explanation and charts that would come later, where I draw the pace down to really help the audience absorb this very intricate topic.
Design: Alex Cheung
Motion Design: Louis Hamwey & Jenny Scales